Relative Insight Hires Sales Team Leader in US

Text analytics software firm Relative Insight, headquartered in the UK, has appointed long-time IBM exec Kimberly Shernoff to lead its US-based sales team from the firm's new Philadelphia office.

Relative Insight's platform combines AI-powered natural language processing with advanced comparative linguistics to analyse text data from multiple sources - including open-end survey questions and data from insights tools, social media and product reviews - helping clients to understand their target audiences, competitors and trends. The firm is headquartered in Lancaster, UK, with additional offices in London and New York, and earlier this week announced the opening of an office in Philadelphia.

Shernoff (pictured) joins with more than two decades of experience in sales, human capital management, talent acquisition and business development. Most recently she was an independent coach for businesses and sales executives looking to enhance processes, increase sales velocity and develop targeted strategies for growth. Before this she held executive level sales and talent recruitment positions at companies including IBM, where she worked for nearly fifteen years. She also served as Adjunct Professor in advertising and sales at Bucks County Community College.

In her new role as Sales Enablement Director, Shernoff has responsibility for the US division of the company's Commercial team; onboarding and training new staff; and managing all aspects of the sales function. Commenting on the appointment, CRO James Cuthbertson said: 'With her background in tech coupled with her extensive career coaching and sales training experience, Kim was quite literally the perfect fit for this job. With the majority of our customer work based in the United States, our new Philadelphia sales office forms a critical part of our continued growth. We know it will be in great hands with Kim at the helm'.

Web site: www.relativeinsight.com .