YouGov Debuts Free Versions of BrandIndex and Profiles

YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge.

YouGov Profiles Lite provides data for 51 markets and YouGov BrandIndex Lite 54. Profiles Lite allows users to get an overview of their target audience, with results tailored to their sector. Users can filter by multiple demographic and attitudinal audience variables, allowing them to uncover details about their audience's likes, interests and behaviour, purchasing habits, and the most appropriate media sources through which to reach them.

BrandIndex Lite delivers a snapshot of brand performance from the Buzz metric of the firm's flagship product, YouGov BrandIndex. Users can use the new tool to find out how audiences feel about their brand, and benchmark against others in their industry, filtering by market, industry and demographics for an overview of their - and their competitors' - brand performance.

CEO and co-founder Stephan Shakespeare (pictured) comments: 'It is our mission to democratise data - making it easier for people to have access to and make use of world class consumer intelligence. Giving millions of people over the world free access to YouGov BrandIndex Lite and YouGov Profiles Lite does just that'.

Web site: www.yougov.com .