SmartCommerce Buys Recipe Personalization Tool Myxx

In the US, product data platform SmartCommerce has acquired Myxx Solutions, whose marketing platform offers consumers personalized shoppable recipes, and uses its 'list-to-cart' technology to connect consumers to food retailers. Terms of the deal have not been disclosed.

Myxx suggests digital, dynamic recipes to consumers based on their personal tastes, and then connects those consumers to retailer sites, through which they can buy the products listed in those recipes. Then Myxx enables brands and retailers to use the resulting real-time insights to drive measurable sales lift, while engaging with customers across their path-to-purchase (and repurchase).

Myxx CEO Dede Houston (pictured), who will join SmartCommerce, comments: 'Myxx has always been obsessed with applying data-based insights at the intersection of consumer behavior and marketing technology. SmartCommerce's vast data capabilities married with our audience analytics engine will provide deep insights to help brands drive choice and loyalty.'

Web sites: www.smartcommerce.com and www.myxxsolutions.com .