DTAG Invests in Sustainability Advisor Citizen Good

Digital Technology Advisory Group (DTAG), the former Cello Health unit recently sold to a private equity firm, has announced an investment in brand sustainability insights specialist Citizen Good Consulting.

DTAG, which was acquired from Cello health by Vespa Capital, already includes 2CV, The Value Engineers (TVE) & Signal Agency, and is led by CEO Mark Scott. It employs 250 people in offices in Europe, the US and Asia.

Citizen Good, which will now work in partnership with the other Group companies, was founded by former Royal Mail insight head and Chime Group Board Director Caroline Bates (pictured), and offers a proprietary framework which looks to increase the sustainable impact of brands through understanding the sustainability landscape, including the views of citizens, corporates and investors. It also curates a global panel of sustainability, industry and academic experts who collaborate on projects, helping clients move towards being sustainable and ultimately regenerative organisations.

Bates comments: 'At a time when ESG and sustainability are taking centre stage for brands and their investors, I'm delighted to have joined DTAG whose blue-chip client base is a natural fit with our mission to bring sustainable and profitable change for brands to the boardroom'. Scott adds, 'We are delighted to be partnering with Caroline and Citizen Good Consulting. Many of DTAG's global clients are active in addressing sustainability issues through their brands and operations. DTAG aims to be at the forefront of helping them identify, understand, and address these challenges to deliver engaging propositions and communications'.

Web sites: www.citizen-good.com and www.dtadvisorygroup.com .