Clearbit Launch Delivers Access to In-Market Buyers

In the US, B2B marketing intelligence provider Clearbit has launched a solution called Capture, to provide marketing teams with access to high-intent buyers.

San Francisco-based Clearbit offers a segmentation module using data on companies and individuals for more targeted messaging. This can also be used to identify web traffic based on IP addresses, so that content can be customized for specific audiences, and for advanced retargeting of custom ads.

The new 'Capture' solution has been designed to automate intent-based analysis of 'best-fit' web site visitors. Capture extends the existing capabilities of Clearbit's Data Activation Platform, through which marketing teams can build automated workflows for intent-based campaign targeting. Additionally, with Clearbit Audiences, marketers can define audience segments that match their ideal customer profile, based on more than 100 company attributes, and then alert teams to match those audiences showing intent, such as those visiting a pricing page or reading product reviews.

Teams can use the solution to automatically add leads, accounts and key contacts that match their audience criteria to Salesforce - so they know who best to engage through marketing and sales outreach. CMO Kevin Tate (pictured) comments: 'Capture takes our precise company and intent data and uses it to tee up key buyer contacts for marketing and sales teams to engage at just the right time. It's the most efficient and effective way to expand high-value pipeline from your web site'.

Web site: www.clearbit.com .