Voxpopme to Buy Panel Management Ops Platform HubUX

British-based video feedback and analytics company Voxpopme is to acquire US company HubUX, which provides a platform and service for quick turnaround qualitative and user experience (UX) research. Terms of the deal have not been disclosed.

Launched in 2019 by Decipher co-founder Jamin Brazil and developer Matt Tymn, HubUX comprises a platform for private panel management, DIY recruitment and qualitative automation. It also includes video audition questions and surveys, and can be used to recruit from the HubUX panel or to build white-labeled versions, with participants screened through video auditions.

Voxpopme and HubUX have already been partnering to offer end-to-end qual solutions and with the merger, clients will be able to participate in live consumer conversations, launch unmoderated video surveys with consumers anywhere, share highlights of findings, and build custom micro-communities.

Brazil says the buy means researchers can recruit for virtual or in-person IDIs, focus groups and long-form surveys, and analyze video data all in one place. Voxpopme founder and CTO Andy Barraclough adds: 'This acquisition allows even more ways for our customers to have conversations with the people they care about most, for even deeper empathy and human insight, at scale'.

Web sites: www.voxpopme.com and www.hubux.com .