Verve Launches 'People & Planet' ESG Service

Culture, community panels and smart digital research specialist Verve has launched a service called 'People & Planet', to help brands develop consumer-centric ESG strategies and initiatives (environmental, social and governance).

In March, Verve opened a Global Centre of Research Innovation in Sydney, Australia, to design new initiatives, including the ESG / Sustainability proposition, which has been developed and will be led by Dan Alexander-Head and Executive Director Anna Williams (pictured). Using Verve's proprietary global networks, The Ignite Collective and CoLab, People & Planet can connect with 'cultural and creative lifestyle innovators', as well as 'engaged mainstream consumers'.

The service combines Verve's specialisms, including behavioural science, commercial semiotics, AI and cultural trends, while focusing on 'real people' to better understand consumers' motivations and priorities around ESG. CEO and founder Andrew Cooper explains: 'There is, rightly, significant focus on ESG by government, investors, and in turn the C-Suite, of corporates globally; and while big strategic ambitions are being laid down from high, where is the customer being heard in all of this? People & Planet [at]Verve is all about bringing the voice of the consumer into the ESG conversation'.

Web site: www.addverve.com .