Former NPD Group CEO and Chair Help Fund Revuze

Israel-based near real-time consumer insights provider Revuze has raised $12m in a round of growth investment, supported by NPD Group's former CEO and Chair. Proceeds will be used for expansion into the US, to scale technology, and to continue to innovate.

Revuze, which also has offices in New York, and Montréal, Canada, offers automated technology which analyzes free-text feedback to understand consumer preferences and behavior. The firm's software uses AI-based natural language processing to gather, cleanse, analyze and provide insights on consumer sentiment and overall satisfaction.

In 2013, Revuze became one of the first start-up companies to join the Nielsen Innovate Fund, and its new funding has been led by equity firm PSG, with participation from NPD Group's former CEO Karyn Schoenbart and Executive Chairman Tod Johnson, bringing the total raised to date to $21.7m. Boaz Grinvald, CEO of Revuze, comments: 'We have made the process of data gathering, analysis and research programmatic, arming companies with actionable, value-generating insights. We are proud to partner with PSG, Karyn and Tod as we look to scale our platform to serve more brands around the globe'.

Web site: www.revuze.it .