DRNO - Daily Research News
News Article no. 34147
Published November 7 2022




GfK Hires Account Director for US POS Tires Panel

In New York, GfK has hired client-side exec Matthew Wright as Account Director for the US POS Tracking (Tires) panel.

Matthew WrightDrawing from more than 3,500 points of sale, this panel has been designed to enable manufacturers and retailers to understand brand share changes, competitive activities, and sell-out pricing. With data from January 2016 to the current month, the panel allows executives to benchmark their performance against the channel.

Wright (pictured) joins from automotive services company Monro, where he served as Tire Category Manager, leading a team of analysts responsible for the product screen of more than 1,300 locations, ensuring assortment was based on consumer and local trends and demographics, and playing a part in the company's pricing strategy. Earlier, Wright spent thirteen years at Discount Tire, holding regional product marketing and product development positions before becoming Senior Sales and Marketing Analyst on the Category Management team. During his career he has led multiple tire categories - including CUV, PLT, Passenger and Winter - managing retail pricing, product assortment and development.

In his new role, Wright will support GfK's POS Tires retail panel, assisting in functions such as merchandising, assortment, pricing and category management. Neil Portnoy, MD at GfK and leader of the POS Tracking (Tires) team, comments: 'Matt brings with him invaluable firsthand insight into the priorities and emerging needs of our clients and retailers. He has spent a career learning the nuances of the tire industry and will be continually helping our clients to fully leverage syndicated POS data to make more informed business decisions'.

Web site: www.gfk.com .


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