Adsquare Adds Footfall Attribution to StackAdapt

Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale.

Adsquare allows advertisers to measure foot traffic in 'any' given location, at any given day and time, to help understand the effectiveness of drive-to-store campaigns. The expanded partnership enhances StackAdapt's ability to provide performance data and targeting for users internationally, especially in the EMEA and APAC regions.

With Adsquare, StackAdapt is adding more capabilities and measurement offerings, including measuring in-person visits as a new KPI via the platform, targeting users by place visits, and expanding scale for areas such as targeting by brand affinity, demographics and interests. Tom Laband (pictured), CEO and co-founder of Adsquare, comments: 'Our visit data feed into StackAdapt enables a deeper understanding of customer journeys, first and foremost with a precise store visit attribution with additional uplift calculations. By being able to measure store visits while the campaign is running, brands can realize the full value of their mobile campaigns, optimize spend and validate their media investment'.

Web sites: www.stackadapt.com and www.adsquare.com .