MMR Opens Sensory Research Facility in Singapore

Consumer sensory insights specialist MMR Research has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore.

Headquartered in the UK, MMR Research also operates out of offices in China, India, Thailand, Singapore, the US, Brazil, Columbia and South Africa. The firm provides clients in the food, drink and personal care sectors with sensory research, product testing, NPD and emotion-based research.

The new hub has been designed and developed by MMR's team of sensory specialists and features preparation and testing facilities, allowing panels to work on a wide range of categories. It will also serve as a base for studies by the firm's Consumer Research teams, and MMR clients will be given access to the facility to monitor the progress of their projects.

Commenting on the launch, MMR's Head of Sensory for APAC, Margaux Ducatillon (pictured), said: 'This new state-of-the-art research facility and its extensive preparation areas, will highly benefit the region enabling more CPGs across more categories to develop best-in-world products'.

Web site: www.mmr-research.com .