B2B Targeting Firm Primer Raises Funds for Expansion

US-based B2B targeting specialist Primer has raised $12m in a Series A round of funding, which the firm says it will use to continue making its product more intuitive, and to increase the breadth and depth of its data sources.

Users of Primer's platform can access billions of data points from more than a dozen data sources in a single place, a marketplace of unified and usable B2B data which can be integrated into 'any app at any time'. Clients can use this data to build hyper-targeted audiences, which can be activated in CRMs and ad platforms.

New funding has been led by Craft Ventures, with participation from Slack Fund, and Salesforce Ventures, as well as several angel investors. The investment will also be used to further expand Primer's headcount across the engineering, product and go-to-market teams.

The company, which is led by founder and CEO Keith Putnam-Delaney (pictured), is online at www.sayprimer.com .