MMR Adds Senior Execs to Oxfordshire and London Teams

In the UK, sensory and consumer research agency MMR Research Worldwide has appointed former long-time Kantar execs Simon Quirk, as Head of its Oxfordshire-based Research team, and Phil Jones, as Global Account Director in London.

MMR provides clients in the food, drink and personal care sectors with sensory research, product testing, NPD and emotion-based research. As well as its Oxfordshire HQ and London office, the company operates in China, India, Thailand, Singapore, the US, Brazil, Columbia and South Africa. It also announced yesterday that it has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore.

Quirk joins after eighteen years at Kantar - initially at TNS as a graduate trainee, and then rising to the position of Consumer Insight Director, before moving to Kantar Worldpanel where he latterly served as Channels Business Unit Director. Most recently he was Business Unit Director - New Verticals for the Kantar Group. During his time with the company, Quirk was involved in creating its food service (out-of-home) panel company, from the ground up.

Jones joins after a stint as Research Director in YouGov's Consumer division, before which he spent eight years at Kantar Worldpanel, latterly as Strategic Insight Director, and earlier in his career he worked for IRI as a Client Services Executive.

MD Judith Henderson comments: 'I am delighted that Phil and Simon, with their strong industry expertise, have taken on these critical responsibilities as we continue to expand our business. With Phil and Simon on board, we will continue to deliver for our clients across consumer and sensory research in the UK and beyond'.

Web site: www.mmr-research.com .