AIR MILES Launches AMP Media Targeting Beta

In Canada, the AIR MILES Reward Program has beta-launched a media services platform called AMP Media, to help brands reach, engage and connect with 'highly receptive' audiences.

Through AMP, brands can tap into more than 30 years of customer loyalty and retail data from the AIR MILES loyalty program, to create ad solutions and measure direct sale attribution. Advertisers can use the service to understand what motivates Canadian consumer shopping habits, and create personalized experiences for their customers.

AIR MILES Rewards Program CTO Rick Neuman (pictured) comments: 'With over 100 data pipelines and more than 250 machine learning models, our team's deep understanding of how best to apply these insights allows us to complement our media services platform. Our data and measurement services close the loop for brands looking to predict and measure the effectiveness of their marketing investments more accurately'.

Web sites: www.airmiles.ca .