Relative Insight Launches Health Sector Text Tool

Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data.

Relative Insight's platform combines AI-powered natural language processing with advanced comparative linguistics to analyse text data from multiple sources including open-ended survey questions and data from insights tools, social media and product reviews. Clients are promised help with understanding their target audiences, competitors and trends.

According to the firm, its new Relative Health solution is currently the only text analytics platform on the market with a specialist medical lexicon. The new platform uses 33 medical tags, which enable industry-specific language to be categorised into topics, phrases and words which resonate with those working in the health industry. The solution brings context to medical text data by categorising industry-specific language into topics, phrases, grammar and emotions, and its comparative approach identifies medical language and reveals differences and similarities in various data sets.

Phil Greenwood (pictured), company founder and CTO, comments: 'Rather than repurposing a broader text analysis solution for the medical world, our data scientists have created a specialised healthcare text processing pipeline. Relative Health provides a customised, proprietary, built-for-purpose solution to process medical language properly'.

Web site: www.relativeinsight.com .


March 2024 update: Relative Health is now known as Relative Medical.