Insights Firm Consumer Edge Raises M&A Funds

In New York, insights and analytics company Consumer Edge has raised $60m in equity financing, which it will use to accelerate product expansion and drive its mergers and acquisitions strategy.

Founded in 2009 by CEO Bill Pecoriello (pictured), Consumer Edge provides data products and tools providing multinational views of consumer spending and behavior. Resulting insights are driven by the firm's near real-time market intelligence and benchmarking capabilities at the merchant, brand and item levels.

Two years ago, the company acquired web data firm Savvr, which provides large-scale web data collection, analysis and research for a range of sectors, and more recently it acquired transaction data specialist Qentnis. Consumer Edge says part of the money, which comes from funds managed by asset management firm CoVenture, will be used for acquisitions aimed at further expanding its product suite, geographic reach and data sources.

Pecoriello comments: 'As a founder, I was very focused on finding the right partner given this is the first institutional capital raise for the business. CoVenture was a clear and obvious fit given their speed of execution, strong understanding of the sector, and positioning as a value-additive and long-term partner with highly relevant industry relationships'.

Web site: www.consumer-edge.com .