Partnership for RealityMine and Amplify MR

Manchester, UK-based mobile device data firm RealityMine has announced a formal partnership with a long-time collaborator, panel recruitment and data sourcing specialist Amplify MR, offering clients global private community and panel access.

The firms say the formal announcement follows 'the successful delivery of several large-scale private communities using new research techniques and solutions in the past three years', and that they have succeeded in 'elevating panellists' contribution and engagement using both passive metering and other complementary research technologies'.

Amersham, UK-based Amplify offers custom research solutions which often require the recruitment of specific and large-scale closed panel communities to serve exclusive research objectives and sandbox development. RealityMine's metering collects web, app and media data and provides survey targeting based on digital behaviour and embedded browser feed data.

Amplify MD Arno Hummerston comments: 'Traditional research methodologies using access panels do not always work for large corporations operating in highly competitive environments. Strategic business decisions often require tailored collection and delivery of specific data sets. Amplify MR delivers on this and, together with RealityMine, we can combine single source digital data with other data sources - from CRM enrichment to the deployment of huge survey databases for insight mining'. RealityMine CEO Chris Havemann adds: 'We are delighted that this partnership is now official. Amplify MR have repeatedly impressed us with innovative and exciting use cases for RealityMine's digital data. In addition, they have done this at a scale many would find impossible, whilst consistently delivering successful outcomes for large blue-chip clients'.

The partners are online at www.amplify-mr.com and www.realitymine.com .