PRS IN VIVO Opens Office in Australia

Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia.

Paris, France-based PRS IN VIVO, which also has offices in New York, London, Geneva, Milan, Hamburg, Shanghai and Singapore, specializes in packaging research, new product development and consumer experience. London-based consumer specialist BDRC was acquired by PRS IN VIVO's parent, BVA Group, in 2018.

The new Australian office will be headed up by Georgina Woodley (pictured), Australia Managing Director; and Jillian Ryan, a PhD in behavioral science. PRS IN VIVO Chief Exec Olivier Blanchet comments: 'PRS IN VIVO already supports a number of FMCG clients in Australia providing behavioral consultancy in three areas of expertise: packaging, omnichannel and shopper activation, and new product development. Our clients' needs in the region have grown significantly, and it only made sense to have feet on the ground'.

Web sites: www.prs-invivo.com and www.bva-bdrc.com .