Redslim and Interrodata in CPG and Retail Data Deal

Swiss data service provider Redslim and UK-based analytics company Interrodata have partnered, to help execs at CPG and retail industry organisations draw insights from multiple data sources, and receive a personalized view of business performance.

Redslim's 'market data factory' helps convert siloed data into connected datasets ready to feed into business intelligence tools. Interrodata helps brands unlock revenue growth through hidden insights, and compare themselves directly to the competition; and helps retailers connect their EPOS, sales and promotional data to pre-empt market trends before the competition.

The partnership will enable multiple teams in CPG and retail organisations to obtain automated insights, customised to individual scenarios. Alberto Alcaniz, Redslim's Partner - Verticals and Partnership, says the firms' combined expertise and technologies will help businesses make data-driven decisions faster.

David Boon, founder and CEO of Interrodata, adds: 'Our number one goal is to help clients unlock growth potential by revealing hidden insights. This partnership with Redslim creates an unparalleled capability to guide business leaders to revenue-driving action, harnessing the full benefits of data harmonisation'.

Web sites: www.redslim.net and www.interrodata.com .