Entravision Adds Tool for Hispanic Consumer Connection

In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers.

In addition to its digital platforms, Entravision has 49 television stations, and manages 45 primarily Spanish-language radio stations. Its new Entravision Plus solution has been developed to connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV).

Entravision Plus adds to the company's full suite of digital solutions across digital audio ads, display ads, digital out of home, Facebook / Instagram, TikTok, YouTube Ads and others, complementing the company's TV and radio properties.

Jessica Martinez (pictured), General Manager of Entravision US Digital, comments: 'We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products. Entravision Plus provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of Latino consumers'.

Web site: www.entravision.com .