Hotwire Launches Marketing Journey Data Solutions

Global technology comms consultancy Hotwire has launched a suite of data intelligence solutions, covering 'every aspect of the marketing journey'.

Hotwire, which operates a worldwide network of offices, uses a proprietary methodology which is underpinned by insight and strategy, creative, integrated planning and an emphasis on measurement and evaluation. Through its new suite of insight-led solutions, the firm's global Data and Analytics team has launched four offerings for communications and marketing professionals:

1. AccountIQ to help optimize engagement with key accounts
2. AudienceIQ to identify how best to target and engage priority audiences through intent and AI-driven behavioural insights
3. CommsIQ to understand the impact of communications activities from media relations, social media campaigns and internal communications
4. PerformanceIQ through which to access cross-channel analytics for demand generation and advertising programs

Matt Oakley (pictured), Global Head of Data and Analytics, explains: 'We have created a suite of client-centric products to support companies in every aspect of the marketing journey, whether that is uncovering key insights to precisely target your audience, identifying and integrating the best data sources to deliver true targeted digital marketing and ABM campaigns, or demonstrating measurable impact of activities to communications and marketing teams and their executive leadership.'

Web site: www.hotwireglobal.com .