SALESmanago Launches Customer Engagement 'Cupid Score'

In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience.

SALESmanago offers AI-driven solutions to track 'customer intimacy' and develop customer relationships based on zero and first party data. Its new assessment tool provides a breakdown of how a company is building bonds with customers across five areas: convenience, understanding, personalization, intimacy, and data ('Cupid').

This includes measuring how easy it is for a consumer to get in touch with a brand or product; how an organisation gets to know customers better; and how it gathers, manages and actions customer data. Marketers can take the assessment for free and receive a bronze, silver or gold CUPID Score certification based on their results.

Company founder and CEO Greg Blazewicz (pictured) comments: 'Understanding your ability and current approach to customer engagement is critical. CUPID Score is an all-encompassing assessment tool designed to help marketers assess their strengths and identify opportunities for improvement, which is vital at a time when customer loyalty is fragile'.

Web site: www.salesmanago.com .