Mediaocean's Flashtalking Gets Extra MRC Accreditation

In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV.

New York-based Mediaocean uses data to personalize advertising in real time, analyze its effectiveness, and optimize engagement and return on spend. Last year it acquired Flashtalking - which provides a platform for intelligent analytics and dynamic ad serving - along with its mobile ad verification unit Protected Media.

With the extra accreditation, Mediaocean says Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewing, and SIVT (sophisticated invalid traffic), as measured by Protected Media.

George Ivie (pictured), Executive Director and CEO of the MRC, comments: 'We congratulate Flashtalking by Mediaocean on the expansion of its MRC accreditation to include unified reporting of these additional Protected Media-measured metrics. MRC has a long history of experience working with both Protected Media and Flashtalking, and this latest accreditation evidences the same commitment to quality and transparency continues today under the Mediaocean banner'.

Web sites: www.mediaocean.com and www.flashtalking.com .