CRM Platform Attio Gets $23.5m Funding

UK-based customer relationship management (CRM) platform Attio has raised $23.5m in a Series A round of funding, which it will use to accelerate engineering and product development, and expand its go-to-market presence globally.

Founded in 2019 by Alexander Christie and Nicolas Sharp, Attio has developed a data model and architecture which allows businesses of all sizes and ages to build a customizable CRM to fit their business needs. Attio immediately syncs with a business' e-mail and calendar systems to create a 'full global view' of every relationship it has - including detailed profiles with a timeline of interactions and conversations. Teams can then sort and filter millions of customer records in milliseconds, and users can use that data to build workflows for virtually any industry or scenario.

The new funding has been led by Redpoint Ventures, with continued participation from existing investors Balderton Capital and Point Nine, bringing the total raised to date to $31.2m. Sharp comments: 'We've spent the last three years building a powerful architecture from scratch specifically for CRM. We've seen challenger CRMs come to the market repeatedly with the same proposition: a more straightforward CRM. However, focusing on that alone won't cut it unless you also build a robust data model to help businesses evolve and scale'.

Web site: www.attio.com .