Ray Poynter Named Next ESOMAR Council President

Global insight and data membership organisation ESOMAR has elected Ray Poynter as its 2023-2024 Council President, replacing Kristin Luck of ScaleHouse, who has completed her two-year term.

Founded in 1947, ESOMAR comprises a network reaching more than 50,000 professionals and over 750 companies in 130+ countries. Poynter (pictured) takes up his post with more than 40 years' MR industry experience. He is the founder of The Future Place and its #NewMR project, which organises online events, runs a web site providing industry content and the LinkedIn NewMR group. His career has also included senior positions at companies such as Sandpiper, The Research Business, Intelliquest, Millward Brown, VirtualSurveys, Vision Critical and Potentiate.

In addition, Poynter is the author of The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research, and he serves as a content provider for The University of Georgia's MRII Mobile Market Research course and the Greenbook GRIT report. He takes over the ESOMAR role from Luck, who says she is looking forward to working closely with him and the incoming Council, in her role as ex-officio/past-President.

Poynter comments: 'As an ESOMAR Member for over 30 years, I'm passionate about the organization and am putting forward a program of two elements: continuity and reform. My vision is to help continue ESOMAR's existing initiatives surrounding international expansion, greater inclusivity and accessibility, and partnerships with other industry organisations. In addition, I want ESOMAR to be an example of democracy and accountability, and to focus on boosting communication channels and serving both existing and future members'.

Also serving on the 2023-2024 Council are the newly elected representatives, who hail from Africa, Europe, Latin America and North America:

• Alina Serbanica, SVP, Ipsos Total Operations, Romania
• Jean-Marc Léger, President, Leger Market Research and Analytics, Canada
• Tom De Ruyck, Chief Growth Officer & Managing Partner at Human8, Belgium
• Martha Llobet, founder, Q2Q Global, Spain
• Liubov Ruchinskaya, Global Consumer Insights Director, Electrolux, Switzerland
• Dharmendra Jain, Operations Director, Kantar, Kenya
• Corrine Moy, Consultant, Marketing & Data Science, UK
• Alain Mizrahi, CEO, Grupo RADAR, Uruguay.

Web site: www.esomar.org .