Seed Funds for Attribution Platform Prescient AI

In the US, marketing attribution platform Prescient AI has raised $4.5m in a seed funding round, which it will use to deploy new AI capabilities that enable marketers to optimize ad spend.

Prescient's platform uses probabilistic models to enable DTC (direct-to-consumer) brands to forecast the impact of ad spend and uncover their most effective campaigns. Its tools are used for unbiased attribution, understanding how ad spend affects other channels, and optimizing campaigns across every platform. Within 36 hours, brands can view omni-channel insights on campaign performance from trained attribution models.

New funding has been led by Blumberg Capital, with participation from several angel investors. Bruce Taragin, MD of Blumberg Capital and Prescient's newest Board member, comments: 'The lack of trust and transparency across digital marketing attribution has been an ongoing problem, and recent technology and regulatory changes have made it even more complex. The Prescient team has developed a solution that truly stands out among existing solutions that rely on outdated and unfavorable identity and device tracking. We are excited to help them deliver on their vision and welcome them to our portfolio of marketing technology innovators'.

The firm, which was founded by Michael True and Cody Greco (pictured), is online at www.prescient-ai.io .