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ESOMAR Telecoms Conference
ESOMAR will be hosting its 5th Telecom Marketing Conference from November 7 - 9, with the theme 'Navigating the dynamic global landscape'. Among other issues, papers will examine 'the massive impact of mobile technology on the evolution of society'.
The conference, hosted in the Radisson SAS Hotel in Brussels, aims to highlight the powerful contribution of market research in steering strategic decision making and developing key insights for moving the industry forward.
'In developed markets rapid network, device and content advancements are driving real convergence between telecommunications and IT functionality', according to programme committee Chairman, James Fergusson, National Director Telecoms/IT at TNS Australia (pictured). 'The mobile phone has emerged into so much more than a communications device. It now encompasses the functionality of digital still and video cameras, personal CD players, personal organizers, personal computers, gaming consoles, Internet cafes and much more. Just as in emerging markets, mobile technology is having a massive impact on the evolution of society in the world's more developed countries'.
The international programme committee also includes representatives from TNS Australia; Research International Group, UK; Nokia, UK; The Knowledge Management Company, Belgium; Motorola, USA; and Sony Ericsson Mobile Communications AB, Sweden.
Topics include:- What are the keys to success in the telecommunications market and how do industry players take advantage of these?
- Whether convergence is myth or reality and what is the resultant impact?
- How does high-speed mobile compare to fixed broadband and what will be the role of each?
- The importance of customer feedback in the accelerating evolution of the global telecommunications landscape.
Among the key speakers are Stefan Jenzowsky, Vice-President, Information and Communication Networks Group Strategy, Siemens AG; Bob Cushing, Chief Executive, Broadband Vantage, UK and Niklas Johnsson, Director, Office of Strategy and Technology, Hewlett Packard Corporation. Paper titles include 'Fun as the driving factor in telecommunications: Disruptive consumer centric innovations for tomorrow's market' and 'Work Anywhere; Is the mobile lifestyle finally going to work?'
More details are at www.esomar.org
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