ThinkAnalytics Hires Former TVSquared Leader Kinsella

Former TVSquared President Jo Kinsella has joined personalized content and viewer insights provider ThinkAnalytics as Strategic Advisor, Advertising.

ThinkAnalytics offers a Personalized Images content recommendations algorithm - built on advanced AI techniques and data science to bring intelligent search together with media content recommendations. Kinsella (pictured) joins the firm following last year's $100m sale of measurement and attribution specialist TVSquared to connected TV (CTV) ad delivery and measurement platform Innovid. Before joining TVSquared in 2012, she held executive positions at companies such as Lucera, Sumerian and British Telecom.

At ThinkAnalytics, Kinsella will provide strategic guidance on go-to-market. She will also work alongside the executive team to drive revenue acceleration of the ThinkAdvertising platform, which uses first-party behavioral data with enriched metadata, helping the buy and sell-sides tap into data to better understand their viewers.

Commenting on the appointment, Chairman Eddie Young said: 'Jo is a passionate and accomplished leader with a strong track record in revenue growth and defining go-to-market strategies to drive scale. We are thrilled to have Jo on board, someone who has proven success in the TV advertising industry and knows that ThinkAdvertising is a differentiator across all TV platforms, delivering the digital advertising we all know from the web to the world of TV'.

Web site: www.thinkanalytics.com .