HG Insights Integrates with LinkedIn for Ad Targeting

In the US, technology intelligence firm HG Insights has added a LinkedIn integration to its platform, allowing users to target prospects based on ideal customer profiles.

The HG Insights Platform provides intelligence on contracts, technology installation and IT spend for twelve million companies worldwide to major B2B clients, covering more than 15,000 installed technologies. With the firm's new LinkedIn Connector, clients can use the HG Platform's specific firmographic, technographic, 'Contextual Intent' and install data to build custom audiences for LinkedIn Campaign Manager.

Audiences can be sized before spending on ads, to build a more targeted strategy. Additionally, ad campaigns can be targeted on companies with general interest, activity, and future opportunities that benefit the most from a client's offering or align thematically with their campaigns.

CTO Rob Fox (pictured) comments: 'We continue to build key integrations into our flagship solution, HG Platform, with this updated integration to LinkedIn Campaign Manager. This solution supports a 90% account match rate. When coupled with our Contextual Intent solution, customers can further target prospects based on when they have a propensity to purchase, delivering the highest conversion rate possible'.

Web site: www.hginsights.com .