New Funds for CX and Loyalty Specialist Bond

Customer experience (CX), loyalty and growth specialist Bond has received an undisclosed amount of 'strategic investment' from private equity firm Mountaingate Capital.

Toronto-based Bond combines insights from research and commercial application through the Bond Behavioral Institute. The company, which now employs more than 800 people in offices across North America and Europe, recently launched a personalization platform called Synapze XI, and BondX, a full-service agency offering.

According to Bond CEO Bob Macdonald (pictured), the firm's new funding reflects the potential for further expansion in both reach and offerings. 'Mountaingate is an ideal strategic partner to help Bond drive scale at this important juncture. We were purpose-built to create impact at every touchpoint of the customer journey and Mountaingate's alignment with that vision is essential in attaining next-level growth for our clients, our people, and all the communities in which we operate,' Macdonald adds.

Web site: www.bondbl.com .