Accordion Buys Advanced Analytics Provider Merilytics

Private equity-focused financial and tech consulting firm Accordion is to acquire Merilytics, which provides advanced analytics, data management and business intelligence.

Founded in 2011 by Paavan Choudary (pictured), Hyderabad, India-based Merilytics uses decision sciences and an analytics-based approach to help clients across the CPG and retail, healthcare, logistics, media and entertainment, tech and consumer services sectors. The company's more than 500 professionals work with these clients to build data management, advanced analytics and reporting solutions that generate insights, enable better decision-making, and drive efficiencies and improvements across the business.

Accordion says the acquisition - terms of which were not disclosed - will be the foundation of its Data & Analytics Practice, with Merilytics' team and data analytics capabilities enabling Accordion to accelerate project delivery and provide end-to-end support for clients. Nick Leopard, CEO and founder, Accordion, comments: 'Merilytics' solutions for financial analytics, operational analytics and data management will be a tremendous addition to Accordion's ability to deliver long-term client value. They are the best in the business'.

Web sites: www.accordion.com and www.merilytics.com .