New Funds for Retail Data Provider Datasembly

In the US, real-time product pricing, promotions and assortment data provider Datasembly has raised $16m in funding, which it will use to bring new tools to the market.

Datasembly enables brands and retailers to make data-driven decisions about prices and promotions in real time. The firm collects hyper-local, real-time data from tens of thousands of retail, grocery and QSR locations across North America, and delivers insights based on this via a web app.

New funding has been led by Noro-Moseley Partners with participation from Grotech Ventures, Topmark Partners and Staley Capital. Ben Reich (pictured) CEO and co-founder of Datasembly, comments: 'Even through more complicated economic times, Datasembly has continued to grow and scale, underscoring the demand for our data and tools. While the broader funding environment has cooled, Datasembly has still been attractive to new investors because of the value and differentiated offerings we bring to the marketplace that are unavailable elsewhere'.

Web site: www.datasembly.com .