Measure Protocol Adds Three in UK, One in US

In the UK, consumer intelligence technology company Measure Protocol has appointed James Guy as Senior Operations and Project Manager, Ben Mills as Head of Platform Sales, and Katya Moskalenko as Product Marketing Manager, as well as US-based data engineer Graham Trail.

Founded in 2018 by four former YuMe and Crowd Science execs, the firm provides insight into how consumers use, interact, navigate and transact with business web sites, services and apps, while giving individuals greater control over how their data is accessed and used, and ensuring that they are fairly compensated for the information. Guy joins after nearly five years at Tesco data firm dunnhumby, where he latterly served as Senior Project Manager | Transformation & Process, having earlier been the firm's Senior Consultant, Customer Data Insights.

Mills previously worked at programmatic sample platform Lucid, where he latterly served as Senior Director, New Business & Technology Partnerships, having joined the firm in 2017 as Partnerships Manager. Moskalenko previously held roles in digital marketing, product marketing and brand strategy positions at tech and media companies, including Warner Bros. Discovery. The company has also added to its Engineering team, including with the appointment of Trail as Data Engineer and Front-end Engineer, after he had held front-end engineering positions with companies including eHealth, PinionVote and LiveStack.

In their new positions, Guy will oversee the day-to-day operations of commercial opportunities, working with cross-departmental teams; Mills will be responsible for developing go-to-market strategies, managing customer outreach and running all elements of the sales function for Measure's new technology offerings; and Moskalenko will help develop and refine go-to-market strategies, actively gathering market feedback and closely collaborating with the Sales team. From San Francisco, Trail is tasked with collaborating with both the company's Product Management and Engineering teams to build 'delightful user experiences' for the company's solutions.

CEO Owen Hanks comments: 'We are changing the way data is collected and delivered; expanding our technology solutions to help companies fill crucial gaps in their data strategies. The demand we're seeing in the market is, with behavioral data rising in value and importance, all of which is contributing to our growth. It's our team that makes this kind of expansion and innovation possible, and the addition of Ben, James, Katya and Graham, will significantly contribute to fulfilling our vision.'

Web site: www.measureprotocol.com .