Salesforce Launches AI Personalization Tools

US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI.

Marketing GPT will allow marketers to automatically generate personalized e-mails, audience segments and marketing journeys across touchpoints with generative AI and first-party data. Users will be able to create audience segments and improve targeting, using natural language prompts and AI-driven recommendations.

Commerce GPT promises customized commerce experiences at every step of the buyer's journey with auto-generated insights and recommendations. It includes 'Commerce Concierge' which powers personalized conversations and helps shoppers discover products through natural language interactions across channels spanning from digital storefronts to messaging apps.

David Schmaier (pictured), President and Chief Product Officer, comments: 'Businesses are looking to harness new AI advances and tap into vast troves of data to deliver personalized customer experiences across every interaction. Marketing GPT and Commerce GPT - fuelled by trusted and harmonized first-party data - will revolutionize how businesses interact with customers and at the same time dramatically improve employee productivity'.

Web site: www.salesforce.com .