Nature Adds Six to Melbourne Team

Strategic insights consultancy Nature has announced six appointments in its Melbourne office: Antony Lakey as an Associate Director, Charlotte Summers and Simon (Si) Hunt as Senior Consultants, Shawn Christensen as a Consultant, and Ruhi Patil and Ernest Fu as Analysts.

Nature also has offices in Sydney, and offers a wide range of methodologies for segmentation, brand and communication, pricing, conjoint and customer value studies. The firm says the hires follow strong business growth and underline its commitment to being a B Corp certified business with continuous investment in its people.

Lakey joined in March and brings a decade of experience in data research and analytics in the UK, most recently as AD at Walnut Unlimited. Summers joined in February after working at Ipsos and MMR in the UK across a variety of food and beverage clients with a strong focus on product testing - she has a passion for sustainable product development. Hunt, who also joined in February, worked most recently at London-based mobile data gatherer Streetbees and brings experience in consumer research, brand tracking and strategy, and AI and machine learning.

Christensen joined this month after two years as Quantitative Consultant with TRA in New Zealand, while Patil joins from Kantar World Panel in India and Fu is a recent graduate from Melbourne Business School.

Nature founder and Managing Partner Chris Crook comments: 'We continue to put our people at the forefront of our business, and as a result have seen our culture continue to evolve and clients benefit. In April this year we were honoured to be recognised as one of Australia and New Zealand's pioneering businesses in workplace policy and best practice as one of The Australian Financial Review's Best Places to Work in the Media and Marketing category, and to keep bringing on new people is a testament to that'.

Web site: www.natureresearch.com.au .

Top Row Antony Lakey, Charlotte Summers; middle row Simon Hunt, Shawn Christensen; bottom row Ruhi Patil, Ernest Fu