Interrodata Raises Funds to Expand Platform and Team

UK-based analytics software company Interrodata has raised £2.2m in an investment funding round, which it will use to expand its Analytics-as-a-Service offering and scale its team.

Interrodata's proprietary IDA platform (Investigative Decision Analytics) helps brands unlock revenue growth through hidden insights, and compare themselves directly to the competition; and helps retailers connect their EPOS, sales and promotional data to pre-empt market trends before the competition. Earlier this year the firm partnered with Swiss data service provider Redslim to help execs at CPG and retail industry organisations draw insights from multiple data sources.

The new funding comes from Fuel Ventures. David Boon (pictured), founder and CEO of Interrodata, comments: 'These days, most enterprise clients are not lacking in data, yet they have limited human capacity to turn all this data into helpful guidance for their management and lead teams. Interrodata's innovative software disrupts this - providing every commercial leader with personalised insight and guidance relevant to their role. With demand for our service greater than ever, I'm thrilled to be able to grow the team so that we can serve more clients'.

Web site: www.interrodata.com .