Kynetec Launches Biopesticide Use Dashboards

Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use.

Kynetec offers expertise in animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers. The new dashboards tap insights from Kynetec's FarmTrak panel data, gathered from 100,000 farmers across the US, Brazil and selected EU countries; and combine them with the firm's sector expertise.

BioLogika delivers biopesticide on-farm market data, including market size, location and crop type; and market potential, including the rate of conventional product cannibalization by biopesticides. In addition, the dashboards highlight grower adoption by farm size, crop area treated spend, and use type; along with product adoption and market scope for product launches. The solution currently covers usage in France, Germany, Hungary, Poland, Romania, the US and Brazil.

Justyna Strug (pictured), Senior Director Global FarmTrak Strategy, comments: 'BioLogika phase one launch provides comprehensive insight into biopesticide use across seven countries and all major crops - with the intention to expand into more markets in the future. The dashboards are intuitive to use and provide a rich source of insight for any crop protection or bioag brands, or marketing, R&D or strategy teams wishing to make strategic decisions at a transitional time in agriculture'.

Web site: www.kynetec.com .