Streaming TV Measurement Firm AdMatch Launched

In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch.

The new business provides brands with 'exact match' optimisation data for streaming TV campaigns, which can now be deployed by any media team or advertiser. The firm's platform has been designed to sit with existing media buying flows, and provides a one-to-one match of a streamed TV commercial to an online lead or sale, along with insights for campaign optimisation.

Adam Shalagin (pictured) will lead the new business as MD, stepping away from AdUnion which will now be led by co-founder Robert Ong. The founding AdMatch team also includes retail industry exec Mark Gray who joins as General Manager of Growth, bringing more than fifteen years' experience helping retailers and brands with eCommerce, online marketplaces, SaaS and digital marketing services on four continents.

Shalagin comments: 'In its first iteration, the AdMatch architecture was tied into a single agency set up. That has now completely changed, where any brand or media agency can now use AdMatch, to precisely see if they are reaching the right audience, for both direct response and brand building campaigns, and the ability to optimise for greater effectiveness'.

Web sites: www.adunion.com.au and www.admatch.io .