Sampler Buys UGC Analysis Firm AdMass

Shopper promotions and insights platform Sampler has acquired AdMass, an AI-powered platform that enables brands and their agencies to create promotions based on analysis of user generated content (UGC). Terms of the deal were not disclosed.

Canada-based AdMass offers a solution to help companies connect with social media influencers and build networks of brand advocates. The company's tool scrapes social media and uses the resulting data to create a search engine of influencers.

Sampler will now integrate the AdMass platform's UGC collection and measurement capabilities directly into its own brand platform. This will enable clients to add UGC capabilities to their Sampler campaigns, access brand advocates and the social media reach of Sampler's community of nano-influencers. The integration will also provide brands with data through which to target audiences and gain insights to enhance the effectiveness of their overall marketing strategies.

As part of the takeover, AdMass' two co-founders, Yuri Kaplan and Daniel Lasek, join the Sampler team - Kaplan as Product Manager, Data Products, and Lasek as Back-End Developer. The deal is Sampler's second in four months, the first being of beauty digital sampling agency abeo in March.

Sampler founder and CEO Marie Chevrier comments: 'To date, you probably know us as the company that digitized product sampling, but we're also a shopper data company on track to hit one billion first-party data points by 2024. The acquisition of AdMass will help us accelerate our innovation in new types of product experiences and advancements in our data offering'.

Web sites: www.sampler.io and www.admass.io .