Change at the Top for Search Intell Platform Captify

Search intelligence platform Captify has appointed former Xandr EVP and GM Mike Welch as its next CEO, succeeding co-founder Dominic Joseph, who will remain on the Board of Directors.

Welch (pictured) worked for twenty years for AT&T, in product, sales, corporate strategy and business development, and then moved to its customer data and ad tech firm Xandr, leading the global business into its sale to Microsoft last year. Earlier he was Chairman of the Board of Directors for INVIDI Technologies and served on the Boards of the Video Advertising Bureau (VAB) and the IAB.

Captify was founded in 2011 and processes search data from more than two billion devices globally, for use in omnichannel programmatic advertising and the provision of real-time insights for clients. A majority of the business is now owned by US private equity firm SFW Capital. Joseph comments: 'Over the last year or so, I have been working with the Board to find a successor with necessary skills and industry experience to continue accelerating our global growth. From his time leading Xandr, Mike knows our customers and their needs, but also fits perfectly with our culture. I look forward to supporting and advising him as we enter this exciting new phase'.

Welch himself comments: 'As a key partner for Xandr over the years, I've seen first hand the power of Captify's technology. Captify has a unique and potent understanding of consumer intent, and there are limitless ways in which that intelligence can evolve all phases of marketing'.

Web site: www.captifytechnologies.com .