Partners to Study Gambling in India

iGaming industry lead generation and performance marketing firm ENV Media has partnered with Ken Research, to conduct surveys and deliver case studies around Indian gambling behavior.

Ken is a research-based management consulting company operating out of India, Dubai and Indonesia, specializing in market entry, expansion, hypothesis testing, competition benchmarking, and commercial due diligence objectives. The firm has a repository of 400 thousand market intelligence reports covering more than 340 sectors, and operates an industry network panel of over 15,000 key opinion leaders.

Through the partnership, Ken Research will run a series of surveys for a year, resulting in monthly case studies. Reports will cover different topics related to player behavior and gambling demand in India. ENV Media says the data will also complement its existing SevenJackpot research on Indian gambling.

Namit Goel (pictured), Head of Research at Ken, comments: 'This partnership brings together our market research expertise and ENV Media's innovative marketing strategy, and the synergy will provide actionable insights for the iGaming industry. Our deep understanding of consumer behavior will support ENV's data-driven approach and deliver systematic market intelligence, empowering the online gaming vertical'.

Web sites: www.env.media and www.kenresearch.com .