Ignite Visibility Names Chief Data Officer

San Diego-based full-service digital marketing firm Ignite Visibility has appointed Simon Poulton as Chief Data Officer, tasked with driving the launch of the firm's data services.

Poulton (pictured) joins after eight years at digital marketing agency Wpromote, latterly as VP, Digital Intelligence, overseeing the Data Strategy & Marketing Science groups. Earlier at the firm he was Senior Director, Digital Intelligence, leading the team responsible for digital measurement, data science, data visualization and consulting. Before this he was Manager of Inbound Marketing Programs at enterprise content management (ECM) and business process automation specialist Laserfishe.

Commenting on the appointment, CEO John Lincoln said: 'Simon brings a unique perspective to our team owing to his deep experience across the three bodies of measurement, inclusive of machines, media managers and executives. We're excited to have Simon join Ignite to lead our clients into the future of data-driven marketing by connect‌ing technology, forming compelling business stories and generating insights to drive the business to new levels'.

Web site: www.ignitevisibility.com .