Australia's ACA Research Becomes Fifth Quadrant

In Australia, B2B full-service MR consultancy ACA Research has changed its name to Fifth Quadrant, signifying its commitment to delivering 'genuine insights, contextual understanding, and expert analysis across a broad range of industries and product categories'.

The company was founded in 1993 and is based in North Sydney. MD James Organ (pictured) says its aim is to be more than just a research partner - instead acting as a catalyst for change, a strategic advisor, and a trusted ally for clients.

Organ adds: 'Discover Tomorrow Today', our new promise, underscores our commitment to empowering organisations with the knowledge and insights they need to make informed decisions and seize new opportunities. For our team, this also highlights the potential for personal growth and career advancement in a collaborative, inquisitive, and open-minded culture'.

Web site: www.fifthquadrant.com.au .