American Directions Hires Operations Leader

Washington, DC-based public opinion interviewing services company American Directions Research Group has appointed Theresa Anderson as National Director of Operations, with complete oversight of all survey data collection interviewing operations, training and quality control.

Founded in the late 1980s, American Directions works exclusively in the US, conducting telephone, online, mail and in-person surveys for businesses, Federal government agencies and other organizations.

Anderson joins from the Nielsen company where she worked for eighteen years, first as Training Manager and then Call Center Leader, and most recently as Director of Call Center Operations.

CMO Jerry Karson comments: 'Theresa has twenty years of experience running survey call center operations as well as management of a team of 700 plus remote interviewers... this sort of experience is invaluable as we continue to evolve cutting edge methods of data collection for our clients'.

Web site: www.americandirections.com .