Ipsos Launches Inaugural ESG Watch Report

Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights.

The company says that three in ten Americans now say it's more important for companies (except those in the oil and gas sector) to focus on ESG over consumer needs. According to Ipsos, ESG Watch acts as a benchmark for brands to measure their performance against, helping to determine whether they are seen on the right or wrong ESG track - and by whom.

For its inaugural report, Ipsos surveyed 3,000 Americans on their opinions about 30 companies operating in six different sectors, and in the first report, the bank and investment sector scored highest for performance on environment issues, followed closely by the retail and tech sectors. The retail sector, however, ranked highest both for its impact on society, and in terms of ethical and law-complaint decision-making. Conversely, the oil and gas sector earned lowest marks on these dimensions.

Claire Hanlon (pictured), ESG Country Lead for Ipsos in the US, comments: 'ESG has captured the attention of citizens. While ESG considerations should be central to all decision-making, public perception of performance in these areas can be just as important. Ipsos ESG Watch enables companies to understand how they rank so they can develop enhanced approaches to better align with public sentiment.'

Web site: www.ipsos.com .