Rekor Launches AI-Powered 'Vehicle Insite' App

Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles.

Rekor uses technology including computer vision, edge processing, pattern recognition and predictive algorithms to analyse trillions of data points from proprietary systems, third-party data providers and existing infrastructure, providing information and insights for commercial and public sector clients. Part of the Rekor Discover platform, the new Vehicle Insite app promises to 'transform traffic patterns, vehicle information, environmental conditions and proximity data into precise and actionable insights for businesses to deepen the understanding of those customers while onsite, enabling enriched experiences and strategic marketing initiatives that encourage repeat business'. In addition to general traffic flow data, the app includes vehicle analytics such as state of origin - to help drive focused geo-based marketing efforts - and Electric Vehicle (EV) stats to support relevant services and initiatives.

Rekor President and COO David Desharnais comments: 'In the fast-paced and fiercely competitive brick-and-mortar landscape, staying ahead requires real-time, tangible insights to craft truly personalized customer experiences and steer strategic marketing endeavors with pinpoint precision. With the fusion of cutting-edge AI and our unmatched expertise in roadway intelligence, Rekor Discover Vehicle Insite goes beyond mere data to provide businesses with an unparalleled immersion into the end-to-end customer journey right from the moment they drive onto a property'.

Led by CEO Robert A. Berman (pictured) and with additional offices in California, Florida and Israel, the firm is online at www.rekor.ai .