Omnisis Unveils Opinion Polling Brand 'WeThink'

In the UK, operations support MR business Omnisis has launched a brand called WeThink for its public opinion polling work.

Manchester-based Omnisis employs a team of operational researchers offering survey conduct and data analysis to other MR companies which don't have their own operations team in-house. Its new brand WeThink will cover issues that impact British voters - including Brexit, voter intention, Prime Minister approval, preferred Prime Minister, and the environment.

Since Omnisis started polling in 2022, it has conducted 50 voter intention polls in total, and as a result has featured in the commentary of Professor Sir John Curtice, and run regular polling for the Mayor of London's office, The Express, The Guardian, ITV's Peston show and Byline Times among others. The firm will now publish weekly reports on how the British public are feeling and thinking about the issues of the day, under the We Think brand.

Brian Cooper (pictured), MD of both Omnisis and WeThink, says the new name will allow the company to differentiate between its market research and polling work. He adds: 'Both are run by the same expert team, so our clients and the public will get the same 150 years of combined senior experience and we will remain true to our core values of speed, accuracy, reliability and integrity'.

Web sites: www.omnisis.co.uk and www.wethink.report.