New GMO Function Weeds Out 'Ghost Completes'

In Tokyo, GMO Research has launched a function to identify and exclude 'ghost completes' from its Asia Cloud Panel, which currently comprises 48.9 million consumers across sixteen countries and regions.

GMO Research's platform allows access to a multi-country online network of panellists ranging from consumers to CEOs. The firm has previously used 'trap surveys' to filter out panellists who answer questions incorrectly.

With the new solution, the company says it can analyse panellists' behaviour while they are responding, enabling the automatic detection and filtration of 'ghost completes'.

The firm, which is led by CEO Shinichi Hosokawa (pictured), is online at www.gmo-research.jp .