Communications for Research Renamed Qlarity Access

US-based research logistics company Communications for Research (CFR) has been renamed Qlarity Access.

Founded in 1997 as a telephone research recruitment company, Qlarity now has a team of 80 US-based researchers, who conduct recruitment and data collection using its 'Research Logistics Proven Process'. The company also provides services called Ag Access and Vet Access, tapping a community of more than 400,000 agriculture-related and veterinary professionals.

Qlarity Access is now co-owned by Curtis Burrow and Colson Steber, who acquired the business in 2016. Burrow and Steber say the Qlarity Access brand (pronounced 'clarity') better represents the reality of the current company - 'a research logistics company that works directly with the research user to bridge the gap between strategy and results'. Steber adds: 'The current identity of the business is based on this very principled, intentional focus of creating clarity in decision-making. Rebranding as Qlarity Access is how we capture that and represent it out to the world'.

Web site: www.qlarityaccess.com .