6sense Promotes for Chief Revenue Officer Role

San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy.

6sense taps AI, machine learning and behavioral data to help B2B organizations predict the customers most likely to buy, and to act in the best way to engage anonymous buying teams. In the summer, the company raised $100m in debt financing, which it is using to grow its market presence.

Conant (pictured), who joined the company as CMO in 2018, has more than two decades of experience in marketing, sales and go-to-market management. Before joining she spent more than six years at IT consulting firm Appirio, latterly as General Manager America's & Global CMO. Earlier she was a Strategic Account Executive at software and IT services provider Ariba, having begun her career at Arthur Andersen.

In her new role, Conant will lead a unified team that includes sales, customer success, marketing, partnerships and professional services. She takes over from Saima Rashid, who will now lead marketing as SVP, Marketing and Revenue Analytics.

CEO Jason Zintak comments: 'Latané's empathy for our customers, deep knowledge of our market, and expertise in our platform will pave the way for synergy, growth, and an improved experience for our customers and employees. There's no one more qualified and passionate to take the lead and execute our bold vision'.

Web site: www.6sense.com .